Sync-up and salvation (Update on social media, Feedback on Instagram, Salvaging the project)
Include meeting agendas here (xxx, xxx, xxx)
Sunitha
Hyorim, Tricia, Roxana, Anna, Shalyn, Mandel, Walter
Masjid Sultan
Meeting Summary
The team met on the 14th March 2022 with the project supervisor to sync-up with her on the projects progress as well as to gather feedback from her.
The team began with an update on the social media campaigns. At current, the most popular post was "Singapore's own leaning tower" on TikTok as well as the launch post on Instagram. Followers still remain short at 765 followers for Instagram.
However, it can be seen that there is no proper direction as there isn't any idea of drawing new audiences. It can also be seen that the team has been too focused on the bingo game(strikeout). That being said, reception on the bingo game has been slow.
Moving from this, the team intends to ask lasalle's corp comms for assistance through a boost on social media.
With regards to Instagram, the feedback from the project supervisor is that content has been cut and choppy, with the stories beginning to become uninteresting to view. Overall perception can be seen as slightly dull for both posts and stories.
The team can attempt to justify the Instagram counts as being lower due to the TikTok numbers being off the chart.
In addition, certain posts have been mislabelled and misbranded. E.g. Takeover Tuesday
In hindsight, "Takeover Tuesday" might not have been a good idea and should probably been agreed beforehand with stakeholders before execution.
- If your post talks about 'surveys/research/materials' that shows the work we did, please add anothr page to link them to it? somewhere to show our process. if not just screenshots of our work processes. its crucial to show them inside as it determines our marks. feel free to do it however you like as long as Shai can locate them.
- Include a short sent
Reflection (Please include 2-3 lines if possible)
The team has noticed the various shortcomings of the project and the campaigns planned.
Some learning points that are noted include:
- Should have confirmed with stakeholders before execution
- Should have sent stakeholders to get consent before uploading the interview videos
- Our adaptation to the outcomes (good/bad) could've been better planned
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