Brainstorming solutions to overcome problem statement
Identifying problem statement, Proposal of ideas, Understanding Kampong Gelam
Hyorim, Tricia, Roxana, Anna, Shalyn, Mandel, Walter
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Meeting Summary
Based on the last meeting, the team had to identified the problem statement to be:
The current issue is the foot traffic in certain areas of Kampong Glam, like Haji Lane and Bussorah Street, are too saturated. It is observable that murals along Haji Lane attract the most footfall, however, there is still a disconnect in foot traffic between stakeholders on the lesser known streets such as Pahang Street and Jalan Kubor.
There is a need to redirect traffic to lesser known streets and to create more awareness about the different cultures and heritage in Kampong Glam as a whole.
Based on the identified problem statement, the team had some suggestions in mind to propose. Some suggestions were:
Audience research (understanding demographics)
To understand our target audience through survey
However, the team found that there was still many missing information that they were unsure of that needed more clarification. Such of these questions included:
Knowledge on Kampong Gelam
To understand what we hope to do
Areas that we hope we can touch on
Talk about what can be helpful
Focus lens, what “lens” are we looking at
Identifying what is considered 'Heritage'
Key Performance Indicators
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