Meeting with Lasalle Marcomms
Procedure, Expectations, Things we hope to get from them, Comments/Feedbacks
Mahat, Cuifen (Lasalle Marcomms)
Hyorim, Tricia, Roxana, Anna, Shalyn, Mandel, Walter
Meeting Summary
The team started the meeting by giving the Lasalle Marcomms team a brief overview of Project Rediscover 2022. The team lay out their needs to the Marcomms team, seeking help with media coverage.
The team went on and ask the Marcomms team on a few questions:
- To what extent will the Marcomms team help with the press release?
- What media will the Marcomms team reach out to?
- How did the Marcomms team supported last year's Project Rediscover 2021?
- Will Marcomms provide any social media support?
- To what extent of the promotion will Marcomms be able to provide?
The team also requested a few things from the Marcomms team:
- Template of previous year's Project Rediscover press release
- Template of Little India Art Walk 2022's press release
The Marcomms team also gave the team feedback on their TikTok account. Marcomms team had concerns of whether this newly created TikTok account will be sustainable. For the team to think beyond the project, what would happen to this account after Project Rediscover 2022. Marcomms also had concerns on the team's KPI of doubling Instagram's followers. The Marcomms team also suggested a few things on The Campaign; The Bingo challenge. How is the team going to distribute the prizes to the winners? How can we verify it is the actual person that is collecting the prize, since the team would not be able to collect any sort of detail because of PDPA.
The meeting ended off with what the team will have to do next.
- Draft Media Release
Reflection
Having the meeting with the Marcomms team, allows the team to have a better insight as to have to engage mainstream media on board. It also allows the team to have a think on The Bingo Challenge on how they should go about distributing the prizes. As the team felt that was something they overlooked.
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