Meeting #2 (07/10/21, Tuesday)
- Project Rediscover
- Jan 7, 2022
- 1 min read
Updated: Apr 11, 2022
Outline of project, Primary objectives, Financial matters
Hyorim, Tricia, Roxana, Anna, Shalyn, Mandel, Walter

Brief description of image chosen
Meeting Summary
The team had their first meeting together with Sunitha and Stella from URA. Based on the previous meeting, the team had already prepared a set of questions to ask Stella based on the 'Project Brief' that was given to them.
The team had raised concerns and issues that was important in aiding them to move forward with the project. Such of those includes, KPI(s) and financial budget that was not provided in the 'Project Brief'.
In the course of discussion, the team was able to find out the following necessary information:
Background
Focusing on kampong glam
Likelihood affected by covid19
A whole series of conversations “emerging stronger”
An ongoing placeholder plan for kampong glam to help stakeholders
“The kampong glam lions”
Problem
Other parts of kampong glam are still lesser known
Disconnect in foot traffic to the stakeholders, imbalance in between mainstream vs non-mainstream
Murals attract the most footfall
Objective
To create the non standard stories
For other voices to be heard
To draw other people of our age to Kampong Glam
Elements of content curation/creation
Uncovering the lesser known streets
Generate content for lesser known streets
How to focus on the other aspects of kampong glam
Locate heritage trades and stalls
Find out:
What are the standard stories that we always hear about Kampong Gelam?
What other places can they visit besides the mainstream places?
Primary Objectives
Growth in social media followers? Target: 4 figure
More stories uncovered, digging more stories
Hearing the tombstone covers (for eg, Non-Malay voices)
Perception change?
For target audience to visit more than just cafes
Social Media Objectives
Target group:
Youths below 30?
Social Media IG:
Documenting our journey?
Boost IG page followers
*Lacking: Cultural and history focus digitally
Financial matters
Total budget available for Project Rediscover 2022?
Budget approval timeline
Claims process
Based on the discussion with the team and Stella, the team was tasked to suggest ways to overcome the 'issues' and 'challenges' raised and to present them during the next meeting.
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