Finalize key details of pitch
Deciding of information to include into the final pitch slide, Analyzing survey results, Generating social media plan, Internal campaign pitch, Tagline generation, Choice of Final Logo, Setting the next internal meeting dates
Hyorim, Tricia, Roxana, Shalyn, Mandel
Brief description of image chosen
Meeting Summary
The Team started to finalize certain details of this project including the choice of the logo and further discussion was held to point out the lack of key details for the upcoming pitch of this project. Revisit, Reconnect, Rediscover was the tagline curated to tie the entire pitch together. Key details which include the refinement of the problem statement was also funneled to allow people to understand what the point of our pitch is. The other key details that the team felt was needed in the pitch slides would include:
Proposed social media plan for TikTok
Proposed “challenge” for Kampong Glam
Proposed budget
Survey results
An internal pitch was also done to generate suitable campaign ideas to allow the selected target audience to relate to the things the team would be putting out for them. Ideas were then shortlisted to the following:
Bingo challenge using the streets of Kampong Glam
Monopoly board game idea of Kampong Glam
The collaboration with the shophouses at Kampong Glam would be helpful as it would allow this campaign to further attract the desired target audience.
The team also came up with a To-Do list before the next meeting before calling it a day:
To close the google survey on the 5th of October
Self-analyzing the completed survey
To continue to work on the pitch slides
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