Introduction of Team URA x Project Supervisor
Background of past Project Rediscover, Understanding Project Rediscover
Hyorim, Tricia, Roxana, Anna, Shalyn, Mandel, Walter
Above: The first meeting as a team
Meeting Summary
The team was first introduced to Sunitha Janamohanan, who would be their Project Supervisor for Project Rediscover 2022. As the Project Supervisor, she would assist to introduce the team to their client, Stella from Urban Redevelopment Authority (URA).
During the meeting, the team gave brief introductions of themselves and prompted questions to further understand the nature of 'Project Rediscover'. Through discussion with Sunitha, the team understood the past projects to be the following:
1st year 2019:
- Put up opened call - Chose 4 professional artists - Put up installations
2nd year 2020:
3rd year 2021:
Challenges faced:
Budgets
Long approval process
Permits (URA handle)
Small Budget avail for us
URA contracts manpower's (for eg, web designer)
Negotiations with Stella's higher ups
Multiple levels of approvals (for eg, designing logo)
The team was the advised on how to proceed with the next meeting with Stella on the 7th September 2021. The team was also aware that the project brief provided by the client was vague with no directions and lacked clarity. This meant that the team had to prepare a list of questions to ask Stella.
These were the following actions and keynotes that the team had undertaken to prepare for the first meeting with Stella:
Site recce
Look at Kampong Glam and unpack
Existing coverage on Kampong Glam, for eg: One Kampong glam , Roots.sg
Is there more to just the hipster vibe?
Suggest how you move foot traffic away from crowded areas?
Suggest chinatown? Suggest other districts?
Reevaluate KPIs?
Growth in audience reach?
More publicity?
The number of new stories and stakeholders that we have reached out to?
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